Finally leading edge Vendors are seeing the real challenge in BI

Excellent article in Wired this week

In discussing deliverables from BI solutions, the article discusses the requirement in BI deliverables to allow people to then interpret the results with not factual (read best out-of-box thinking) but interpretive approaches

“However accurate the data, however good the visualizations, however well laid out, the dashboard will be incomplete. Yes, benchmarks can provide a very useful high-level synopsis. But you should also provide your decision makers with tools that enable them to explore the data themselves. If they can try out the effect of alternative selections they will feel much more confident in the data itself. If the tool enables them to pick up good “information scent,” suggesting new trails of reasoning to follow, they will lead themselves to useful insights.”


Follow the link at “”