Human processing concept.
User Illusion – 11 million bits per second versus 50 bits of consciousness. This is a reality – and current research supports the contention. So how do we sift through the 11 million bits? Impossible but we can approach the problem with tools that enable our capabilities. Business Intelligence in concept is the vehicle to get through the tremendous amount of information. We should be using automation to sift through the wealth of information coming at us constantly. We must create the capability for the human intellect to make intelligent and timely decisions within the 50 it’s of consciousness which means that computers and business intelligence applications need to present the intellect with the optimum decision for each component of the decision criteria. Let’s say we are buying a car. The decisions that need to be made include make, model, color, performance, options, financing, availability of funds today and in the future, allocation and disposition of funds affecting the decision, likelihood of keeping the job to continue to have access to money etc. A simple decision really isn’t. However we can use business intelligence approaches to sit through the information and present the individual with a small number of ‘best’ information packets. If the mind is presented with the make model color and options based in a decisioning engine, at the same time a calculated likelihood of keeping your job, a BI best option of lease vs buy based on current income and expense, then the decider only has 5-7 points of reference and can easily make a decision. That is how BI needs to be applied to sift through the fantastic information coming at each and everyone of us.
Emotional states dictate decisions, points of view. Intuition is the sum of
© Trevelyan Group LLC 2012